VIDEO PICK: Social media is bigger than you think.

Just picked up this article at Mashable and watched the accompanying video. Erik Qualman, author of Socialnomics, breaks down the impact we’re seeing from social media so well in this video. Take special heed to his assertion that social media is not some fly-by-night fad — it’s a “fundamental shift in communication.”

I couldn’t agree more. Enjoy:

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