More on today’s newspaper Twitter fail

I threw out a tweet today criticizing this Twitter post from one of my former employers:

 

 

What this tweet did for me was remind me that there was a State of the State speech, and I was interested in what the governor had to say (I’m originally from Wyoming, hence the reason for the interest). Unfortunately, it’s clear from this tweet that I’m not going to get anything about it on the WyomingNews.com website. And sure enough, as of 9 p.m., nary a word on the site about it.

But guess who did have a story? County10.com (no byline). And the Casper Star-Tribune (but only an AP version). And Jackson Hole Radio. And KOWB in my hometown of Laramie (shout out!).

I understand why this story isn’t online. Going back to six years ago when I worked there, print was very much king because it actually made money. Online didn’t, and thusly the philosophy was “don’t give the news away.” I actually LOVE that philosophy, because really, somebody has to pay to keep real news afloat. Journalists gotta eat, yo.

I would rather, however, that the WTE not use a medium that is only going to infuriate me because I don’t have access to their product. If I want that story, I have to get a copy of the print edition. No option for an online story, even one that might get me to watch an ad or pull out a debit card.

If you’re going to use social media to promote or share content, don’t be such a tease about it.